La taille du marché mondial du kombucha devrait atteindre 10,45 milliards de dollars US d’ici 2027, soit un TCAC de 23,2 % au cours de la période de prévision. La présence croissante de petites entreprises kombucha redéfinira les contours de l’innovation sur ce marché, postule Fortune Business Insights™ dans son rapport, intitulé «Kombucha Market Size, Share & COVID-19 Impact Analysis, By Type (Natural and Flavored), Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Health Stores, and Online Retail), et Regional Forecast, 2020 – 2027». Kombucha est un type de thé fermenté et a gagné rapidement en popularité dans le monde entier car il offre l’alternative idéale aux boissons alcoolisées. Pour s’emparer du marché en plein essor de cette boisson, plusieurs petites entreprises ont vu le jour au cours des dernières années qui ont fourni des saveurs innovantes aux amateurs de kombucha. Par exemple, le Kombucha atmosphérique basé à Delhi, lancé en avril 2018, propose du thé fermenté entièrement cru et biologique infusé de saveurs de fruits et d’herbes séchées. Leurs thés sont également disponibles dans des saveurs uniques telles que la lavande bleuet, mangue et goyave. De même, la société américaine Health-Ade a été fondée en 2012 et est aujourd’hui l’une des plus grandes et des plus innovantes entreprises de fabrication de kombucha aux États-Unis, offrant des saveurs telles que jalapeño-kiwi-concombre, clous de girofle et chocolats. L’approfondissement de la présence de ces entités spécialisées dans le kombucha ouvre des portails d’expansion pour ce marché.
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List of Key Companies Profiled in the Kombucha Market are:
- Revive Kombucha (California, United States)
- Humm Kombucha, LLC (United States)
- Reed’s Inc. (Connecticut, United States)
- Molson Coors Beverage Company (Chicago, United States)
- The Hain Celestial Group (New York, United States)
- Health-Ade Kombucha (United States)
- PepsiCo, Inc. (New York, United States)
- The Coca Cola Company (Georgia, United States)
The report states that the global market value was at USD 1.84 billion in 2019 and shares the following:
- A detailed assessment of the trends, drivers, and restraints influencing market growth;
- Holistic analysis of the regional developments impacting the market;
- Thorough research into the key players’ profiles and their strategies; and
- A comprehensive study of all market segments.
Multiple Health Benefits of Fermented Tea to Ensure Stable Market Growth
The health benefits of kombucha have been proven through several scientific studies and the growing awareness about these benefits is expected to further augment the adoption of this beverage. For example, a study by researchers from University College Cork in Ireland found that since kombucha is fermented, it contains a large amount of lactic acid bacteria that can function as a probiotic. As a result, this drink can be made part of regular diets as probiotics are known to strengthen gut health, improve digestion, and even aid in weight loss. Further, evidence gathered by researchers from the University of Toulouse in France shows that kombucha prepared from green tea can stimulate calorie-burning processes in the body, improve cholesterol levels, control blood sugar, and reduce belly fat. With consumers becoming more health conscious, especially in urban areas, the demand for this beverage is likely to spike as its visibility increases in retail stores and supermarkets around the globe.
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Rising Demand for Alternative Beverages to Accelerate Market Growth in North America
North America, with market size of USD 0.97 billion in 2019, is expected to retain its leading position in the kombucha market share throughout the forecast period. The changing dynamics of the market in North America have backed by the increasing preference of drinkers in the region towards healthy beverage alternatives to regular soda and soft drink products. Europe is set to emerge as the second-largest region for this market owing to the booming popularity of probiotic drinks in major economies such as the UK and Germany. In Asia Pacific, rising disposable incomes of consumers is leading to a steady increase in the demand for unique and premium beverages.
Promotion of Novel Preparations to be the New Growth Strategy of Key Players
Recognizing the broad scope for creativity in the kombucha category, key players in the market are aggressively promoting novel preparations of this beloved drink among consumers. Additionally, companies, especially large organizations, are adopting innovative design strategies to expand the visibility of their products across supermarkets, departmental stores, and retail outlets.
Key Industry Developments:
- September 2020: UK-based Woodies announced the launch of a new line of kombuchas infused with cannabidiol (CBD). The drink will combine the health benefits of CBD and fermented tea and will be available in Hibiscus & Raspberry, Orange, and Ginger flavors.
- March 2020: KeVita unveiled the new, enhanced look for its kombucha bottles, promoted by the company’s new owner, PepsiCo, to enable the brand to gain prominence on store shelves. The move is being advocated by PepsiCo to boost the slow sales of the company in the fermented tea category.
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