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Étude mondiale sur le marché de l’électronique grand public, principaux acteurs, tendances émergentes, région par prévision jusqu’en 2027

La taille du marché mondial de l’électronique grand public devrait afficher une croissance considérable en atteignant 989,37 USD d’ici 2027. Cette croissance est attribuable à la demande croissante de produits électroniques conviviaux et à l’essor du secteur résidentiel qui propulse la demande d’électronique grand public à l’échelle mondiale. Fortune Business Insights dans son dernier rapport, intitulé « Taille du marché de l’électronique grand public, part et analyse de l’industrie, par type de produit (appareils électroniques (télévision, ordinateur, appareil photo numérique et caméscope, etc.) et appareils ménagers (réfrigérateur, lave-linge, climatiseur et autres)), canal de distribution (hors ligne et en ligne) et prévisions régionales, 2020-2027 »,, mentionne que le marché s’élevait à 729,11 milliards USD en 2019 et devrait afficher un TCAC de 5,3% entre 2020 et 2027.

Impact de la COVID-19 : le marché enregistrera une croissance significative après le ralentissement initial

Selon notre analyse, le marché mondial de l’électronique grand public devrait connaître un TCAC négatif de -5,4% en 2020. Le confinement annoncé par les agences gouvernementales et l’insécurité croissante concernant l’emploi sont susceptibles d’être les principaux facteurs conduisant à la perturbation dans l’industrie électronique. Cependant, la culture croissante du travail à domicile est susceptible de conduire à l’adoption de l’électronique telle que les ordinateurs, les ordinateurs portables et autres pour stabiliser le marché dans un proche avenir.

Consumer electronics are devices such as computers, refrigerators, laptops, Television sets, and mobile phones. One of the highly penetrated products across every household, they experience a great demand from consumers. Moreover, product innovations by companies backed by the increasing technological advancements are likely to surge the demand for electronic products across the globe.

What does the Report Provide?

The market report provides an in-depth analysis of several factors such as the key drivers and restraints that will impact growth. Additionally, the report provides insights into the regional analysis that covers different regions, contributing to the growth of the market. It includes the competitive landscape that involves the leading companies and the adoption of strategies to introduce new products, announce partnerships, and collaborate that will further contribute to the market growth in the forthcoming years. Moreover, the research analyst has adopted several research methodologies to obtain information about the current trends and industry developments that will drive the market growth between 2020 and 2027.

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DRIVING FACTORS

Increasing Adoption of User-Friendly Devices to Surge Demand

Technological advancements and the availability of high disposable income amongst the working population are leading to the high adoption of smart appliances. The manufacturers are focusing on developing user-friendly products that cater to consumer needs. For instance, a huge demand for smart appliances that offer voice assist, WIFI & Bluetooth connectivity, and faster networks is a driving factor for the considerable growth of consumer electronics.

The rapid-paced industrialization and urbanization has led to the massive development of the residential sector. The rising residential sector is proving to be beneficial for the increasing adoption of electronic products that will favor the global consumer electronics market growth in the forthcoming years.

SEGMENTATION

Electronics Segment to Hold the Largest Market Share

Based on product type, the electronics segment is expected to showcase exponential growth due to the high penetration of consumer electronic devices such as digital cameras, computers, TVs, laptops, and tablets, among others.

REGIONAL INSIGHTS

Presence of Established Players in Asia-Pacific to Augment Growth

Among all the regions, Asia-Pacific is expected to remain at the forefront and hold the highest position in the global consumer electronics market in the forthcoming years. This is attributable to the presence of established players such as Sony, LG, Panasonic, and Samsung that dominate the consumer electronic segment in the region. Asia-Pacific stood at USD 274.00 billion in 2019.

The market in Europe is expected to showcase significant growth backed by the growing demand for smart home appliances in countries such as the U.K., Germany, and France between 2020 and 2027.

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COMPETITIVE LANDSCAPE

Facility Expansion by Prominent Companies to Amplify Their Market Positions

The global consumer electronics market is fragmented by the presence of key players such as LG, Samsung, Sony, and others. These companies hold a dominant share in the consumer electronics segment and strive to maintain their presence by expanding their capacity to cater to the growing consumer demand globally. Moreover, the other major companies focus on maintaining a stronghold by adopting strategies such as partnership, the introduction of new products, and collaboration that will favor market growth.

Industry Development:

  • November 2020 – Samsung announced the launch of its new Smart Monitor that functions as a do-it-all screen. The company reports that the device is equipped with mobile and PC connectivity and entertainment Smart Hub features.

List of the Companies Profiled in the Global Market for Consumer Electronics:

  • Samsung Group (Suwon, South Korea)
  • LG Electronics Inc. (Seoul, South Korea)
  • Sony Corp. (Tokyo, Japan)
  • Panasonic (Osaka, Japan)
  • Koninklijke Philips N.V. (Amsterdam, Netherlands)
  • Whirlpool Corp. (Benton Harbor, U.S.)
  • AB Electrolux (Stockholm, Sweden)
  • Apple Inc. (Cupertino, U.S.)
  • HP Inc. (Palo Alto, U.S.)
  • Huawei Technologies Co., Ltd. (Shenzhen, China)

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